The look and the voice

If you are writing about MOSTMATH, making a video, or building something that sits next to it, this page is the whole brand. The rule underneath all of it is that the product is the hook, so show the real interface.

The name

MOSTMATH, one word, all caps in running text. The wordmark colors the second half orange, like MOSTMATH. There is no logo beyond the small orange M in the browser tab, and we are in no hurry to invent one.

Color

One saturated color for the one thing you can do, a bright calm blue for pass, green for growth, and everything else kept quiet. Misses are grey and never red. The strip at the top of every page, orange then blue then green, is the whole identity in four pixels.

Light is the default because dark text on a light ground reads better, and every page is designed for dark as well.

Type

Three faces, all open-licensed and served from our own site so that no font request ever leaves here.

• Barlow Condensed for headlines, buttons and skill names, always in uppercase.
• Barlow for everything you read.
• IBM Plex Mono for labels, standards codes and status lines, uppercase and spaced out.

Math is never set in any of these. It is rendered with proper math fonts, and in a video it should come from a screen recording rather than being retyped.

How we talk

Plainly, and without hurry. Sentences are allowed to run on when the thought does, and they are allowed to be short when it doesn't, but they should not all be the same length, and they should never sound like a slogan. Say the specific thing, so "every problem is new" rather than "endless variety." No exclamation points, no emoji, and none of the words that only exist in marketing, like unlock, journey, supercharge or empower. Whatever humor there is lives in the signage and the footer, and never in the moment someone gets an answer wrong, which gets two words and nothing else: not yet.

The learner is always "you," never students, kids or users.

Pictures

Screenshots of the real thing in the light theme, recorded sharp. No stock photos of children at desks, no lightbulbs, rockets or chalkboards, and no mascots. If a photograph is really needed it is a kitchen table with a phone propped against a mug, and no faces.

Things we never say

• "AI-powered." The problem generator and the checker are ordinary deterministic code.
• "Proven to raise scores." We cite the research we build on, but we have not run a study of our own yet.
• "Addictive," "gamified," or "habit-forming." The word is "sticks."
• Any competitor's name, in any tone.
• Anything about accounts, dashboards or schools as though they exist today.

If you need the one line, it is this: Stuck is normal. Ask the hint. Nobody is watching.